Earth Day, Every Day

Trees looking up

It's Earth Day this Friday, April 22nd. And while there's one offical day to celebrate, we think about how we at all Phenoms can be better partners for our planet every day.

We're a proud partner of 1% For The Planet, a community of businesses that donate at least 1% of annual sales to support environmental efforts. But our work doesn't stop there. As a start up business, building great product comes hand in hand with our responsibility to manage our impact. It's something that we will continue to evolve as we grow, but here are a few ways we've started on this mission.

Using recyclable aluminum cans

We decided to use aluminum cans with removable sleeves to ensure they can be recycled. Many of the cans you see today from popular smaller beverages use sleeves or stickers due to cost, accesibility or the rising supply chain challenges globally.  But unfortunately these types of labels often pose a challenge for many recycling facilities as they require burn off or can't be fully recycled.

Aluminum is a great material for recycling because it can be recycled over and over again without losing any of its properties. In fact, aluminum cans are the most recycled item in the world. Recycling aluminum saves 95% of the energy that would be required to produce new aluminum from scratch. That’s enough energy to power 18 million homes for one year! Not only does recycling aluminum save energy, but it also reduces pollution and conserves resources. Mining and refining aluminum requires a lot of energy and water, so recycling helps to reduce the environmental impact of aluminum production. When you recycle your aluminum cans, you’re doing your part to create a sustainable future.

Be sure to remove your label from your all Phenoms when you finish and put the can into the recycling bin!

Recyclable Cardboard Packaging

We're also using carboard packages for our product instead of a tray with plastic wrap that many other DTC beverage brands have chosen to use. Cardboard is one of the most versatile and recyclable materials around. It can be used to make everything from boxes and packaging to furniture and art. And because it is so recyclable, it is a great material to use if you want to reduce your environmental impact. Did you know cardboard can potentially be recycled up to 7 times?!

And cardboard is also a great material for recycling because it can be turned into other products very easily. For example, recycled cardboard can be used to make new packaging, insulation, and even building materials like pressed wood boards. So recycling cardboard is not only good for the environment, it's also good for the economy.

Regional Based Delivery

With over 500Mil pieces of mail delivered between USPS, Fed Ex and UPS and an estimated 1.6 Mil packages by Amazon a day, that's alot of vehicles on the road.

We chose to partner with a logistics company that uses a network of regional hubs and last mile solutions to minimize our shipping impact.

Shipping hubs are becoming an increasingly popular way to minimize ground transportation and environmental impact. By shipping packages to a central regional location, rather than sending out from a single warehouse, companies can reduce the amount of ground transportation required. This not only saves fuel and reduces emissions, but it also cuts down on traffic congestion. In addition, shipping hubs can help to speed up the delivery process by reducing the need for multiple stops. As a result, using shipping hubs is a smart way to minimize both transportation costs and environmental impact.

With More to Come...

And we're just getting started. We continue to evaluate how we can be sustainable as we grow and build a responsible business for our consumers and the planet.

Earth Week Resources

If you're looking for ways to take part in Earth Day activities, visit for listings of events globally that you can participate in, as well a helpful tips and actions to make a positive impact for our planet on Earth Day, and every day.

Some Earth Day ideas that we love:

  • Participate in the Great Global Cleanup a worldwide campaign to remove billions of pieces of trash from neighborhoods, beaches, rivers, lakes, trails, and parks — reducing waste and plastic pollution, improving habitats, and preventing harm to wildlife and humans.
  • Support the Canopy Project which plants tress across the globe in areas of need from climate change and environmental degradation.
  • Join a local Earth Day Event
  • Try one of the simple 52 Earth Day Tips to add to your daily life

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